Businesses Struggle to Protect Sensitive Cloud Data According to New Oracle and KPMG Cloud Threat Report

Businesses Struggle to Protect Sensitive Cloud Data According to New Oracle and KPMG Cloud Threat Report

April 13th, 2018

Press Release

Businesses Struggle to Protect Sensitive Cloud Data According to New Oracle and KPMG Cloud Threat Report

Despite defined security policies, eight in 10 organizations worry about employee compliance and four in 10 say detecting and responding to cloud security incidents is a top cyber security challenge

REDWOOD SHORES, Calif. and NEW YORK—Apr 12, 2018



In a recent survey of 450 global IT professionals conducted by Oracle (NYSE: ORCL) and KPMG LLP, results show that organizations are struggling to protect their data amidst a growing number of security breaches. The Oracle and KPMG Cloud Threat Report, 2018 found that 90 percent of information security professionals classify more than half of their cloud data as sensitive. Furthermore, 97 percent have defined cloud-approval policies, however, the vast majority (82 percent) noted they are concerned about employees following these policies.

For enterprises storing sensitive data in the cloud, an enhanced security strategy is key to monitoring and protecting that data. In fact, 40 percent of respondents indicate that detecting and responding to cloud security incidents is now their top cyber security challenge. As part of apparent efforts to address this challenge, four in 10 companies have hired dedicated cloud security architects, while 84 percent are committed to using more automation to effectively defend against sophisticated attackers.

“As organizations expand their cloud footprint, traditional security measures are unable to keep up with the rapid growth of users, applications, data, and infrastructure,” said Akshay Bhargava, vice president, Cloud Business Group, Oracle. “Autonomous security is critical when adopting more cloud services to easily deploy and manage integrated policies that span hybrid and multi-cloud environments. By using machine learning, artificial intelligence and orchestration, organizations can more quickly detect and respond to security threats, and protect their assets.”

“The pace of innovation and change in business strategies today necessitate flexible, cost-effective, cloud-based solutions,” said Tony Buffomante, U.S. Leader of KPMG LLP’s Cyber Security Services. “As many organizations migrate to cloud services, it is critical that their business and security objectives align, and that they establish rigorous controls of their own, versus solely relying on the cyber security measures provided by the cloud vendor.”

Additional Key Findings

  • Changing threat landscape poses challenges: Only 14 percent surveyed are able to effectively analyze and respond to the vast majority (75-100 percent) of their security event data.
  • Cyber security spending on the rise: 89 percent surveyed expect their organization to increase cyber security investments in the next fiscal year.
  • Inconsistency in cloud policies: 26 percent cited a lack of unified policies across disparate infrastructure as a top challenge.
  • Rethinking cloud strategies and providers in the face of changing regulations: General Data Protection Regulation (GDPR) will impact cloud strategies and service provider choices, according to 95 percent of respondents who must comply.
  • Mobile users are creating identity and access management (IAM) challenges for organizations: 36 percent said mobile device and application use make IAM controls and monitoring more difficult.
  • Automation can help: 29 percent surveyed are using machine learning on a limited basis, 18 percent do so extensively, and another 24 percent are now adding machine learning to existing security tools.

To find out more about the Oracle and KPMG Cloud Threat Report, 2018, visit Oracle at the RSA Conference, April 16–20 in San Francisco. (Booth #1115—Moscone South)

About the Report

The data in the Oracle and KPMG Cloud Threat Report, 2018 is based on a survey of 450 cyber security and IT professionals from private and public-sector organizations in North America (United States and Canada), Western Europe (United Kingdom), and Asia (Australia, Singapore).


Contact Info
Jesse Caputo
Oracle
+1.650.506.5967

jesse.caputo@oracle.com

Michael Rudnick
KPMG LLP
+1.201.307.7398

mrudnick@kpmg.com

Kristen Morgan
KPMG LLP
+1.410.949.2668

kmorgan@kpmg.com

About Oracle

The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE:ORCL), please visit us at www.oracle.com.

About KPMG LLP

KPMG LLP, the audit, tax and advisory firm (www.kpmg.com/us), is the independent U.S. member firm of KPMG International Cooperative ("KPMG International"). KPMG International’s independent member firms have 197,000 professionals working in 154 countries. KPMG International has been named a Leader in the Forrester Research Inc. report, The Forrester Wave™, Information Security Consulting Services, Q3 2017. Learn more at www.kpmg.com/us. Some or all of the services described herein may not be permissible for KPMG audit clients and their affiliates. 

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.


Talk to a Press Contact

Jesse Caputo

  • +1.650.506.5967

Michael Rudnick

  • +1.201.307.7398

Kristen Morgan

  • +1.410.949.2668


Source: Oracle Database – Businesses Struggle to Protect Sensitive Cloud Data According to New Oracle and KPMG Cloud Threat Report

Customer Experience Professionals Embrace Innovation with Oracle

April 11th, 2018

Press Release

Customer Experience Professionals Embrace Innovation with Oracle

Oracle CX Cloud Suite empowers marketing, commerce, sales and customer service to quickly and easily tap into the latest innovations

ORACLE MODERN CUSTOMER EXPERIENCE, Chicago, IL—Apr 11, 2018



To help customer experience professionals accelerate the adoption of the latest innovations, Oracle brings together the most comprehensive selection of apps for sales, service, marketing and commerce within the Oracle Cloud Marketplace and ecosystem. Built on an open framework that connects data, apps and media, Oracle enables customer experience professionals to take advantage of innovative technologies to seamlessly extend Oracle Customer Experience (CX) Cloud Suite applications. 

“The speed of innovation can be daunting and become a major distraction for customer experience professionals,” said Des Cahill, vice president and head CX Evangelist, Oracle. “To help our customers spend more time using technology to create breakthrough experiences, and less time agonizing over how technologies are changing, we bring together trusted business applications that can support sales, service, marketing and commerce professionals.”

The Oracle Cloud Marketplace enables sales, service, marketing and commerce professionals to easily browse, evaluate and choose from hundreds of trusted business applications that are designed to meet unique business needs. This flexibility and choice empowers Oracle CX Cloud Suite customers to quickly and easily take advantage of the latest innovations in areas ranging from augmented and virtual reality to the Internet of Things and artificial intelligence to keep up with changing customer expectations. Examples of innovative customer experience applications that customer experience professionals can take advantage of to seamlessly extend Oracle Customer Experience (CX) Cloud Suite applications include:

  • Addshoppers is the leading data-driven customer recovery and acquisition platform. Using a proprietary scoring algorithm called ShopperScore along with a network of 100M+ shopper profiles across 8,000+ brands, Addshoppers enables Oracle Commerce Cloud to know where shoppers are stuck in the customer journey and activate those shoppers through multiple channels including onsite, email, and media buys.
  • Duel is a customer advocacy marketing platform that helps brands and retailers turn their customers into advocates to build emotional connection and help make every element of their marketing, advertising and commerce more effective. By integrating into the Oracle CX Cloud Suite, Duel manages and automates customer advocacy such as visual testimonials, content and visual referrals at every stage of the customer journey.
  • Glympse is a pioneer in location services that helps organizations improve customer satisfaction by eliminating the friction and anxiety of product and service delivery experiences. Glympse enhances Oracle Service Cloud by adding multiple proactive customer notifications and an interactive experience that culminates in a live map view and ETA of a representative on the way, plus immediate feedback collection. Companies alleviate the customer pain of waiting without knowing and empower the modern customer with digital self-service experiences that fit their channel preferences.
  • ITC Infotech is a specialized global full-service technology solutions provider that offers an augmented reality (AR) solution for connected service to help Oracle CX Cloud Suite customers make the shift to a service-based revenue model. ITC Infotech helps Oracle clients, across B2B and B2C industries, reimagine the service experience they deliver by transforming self-service, assisted-service and field-service interactions.
  • Kahuna uses artificial intelligence (AI) to help marketplace and e-commerce businesses drive revenue, optimize buyer and seller engagement and generate more customer demand. Kahuna enables Oracle Marketing Cloud customers to optimize their email subject lines, send timely and relevant multi-channel messages and gain deep insight into buyer and seller behavior in order to drive liquidity.
  • LookBookHQ activates passive content by always promoting the next best asset to visitors in-session, accelerating buyer education and qualification. LookBookHQ gives Oracle Eloqua customers access to rich insights about the content buyers consume and the channels that drive the highest engagement, along with Engaged Intent: a leading indicator of sales readiness and marketing performance.
  • Lionbridge allows the intent of content to be understood across multiple markets by using local language resources for translation and transcreation. Lionbridge enables Oracle Eloqua customers to translate and localize emails, landing pages and videos from their working environment.
  • Mintigo delivers intelligent customer engagement powered by predictive analytics and AI for enterprise marketing and sales. Mintigo enables Oracle Eloqua and Oracle Sales Cloud customers to extend the value of predictive marketing and sales directly into marketing and sales workflows, campaigns and lead management processes.
  • ThinkDeeply is an applied AI company that delivers enterprise visual search capabilities that empower e-commerce and customer service professionals to improve the customer experience. ThinkDeeply enables Oracle Service Cloud customers to improve the customer experience by empowering self-service customers, agents and field-service personnel to quickly identify products and locate relevant information through pictures.
  • ThingWorx is PTC’s industry-leading industrial innovation platform that is designed to rapidly deliver Industrial Internet of Things (IIoT) applications and AR experiences that unlock the value of the converged digital and physical worlds. ThingWorx enables Oracle Service Cloud customers to infuse AR technology in Oracle applications to bring robust and immersive experiences to life.


Contact Info
Simon Jones
Oracle
+1.415.202.4574

s.jones@oracle.com

About Oracle

The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE:ORCL), please visit us at www.oracle.com.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.


Talk to a Press Contact

Simon Jones

  • +1.415.202.4574


Source: Oracle Database – Customer Experience Professionals Embrace Innovation with Oracle

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